Now that we know what Voice and Tone is, we can start to look at how these concepts can be applied at Procurify. Choosing the right Tone makes sure we give off the right impression, and having a unified Voice ensures that our message and image is consistent. We can think of it this way: Voice = Lyrics Tone = Music At Procurify, we have a song to sing, but how we sing it will change depending on the situation - you might not want to listen to a sad song when you’re feeling happy, just like how we wouldn’t write an onboarding launch message the same way we would write a collections notice. Girls Just Want to Have Fun - Cyndi Lauper Girls Just Want to Have Fun - Greg Laswell This is the same song, with the same lyrics, but both versions give off completely different impressions. We’ll take one song, sung in two completely different ways. Let’s look at an example that shows the difference between Voice and Tone. This is dynamic, and changes depending on the situation or purpose of our communication. Tone Our tone is how we say what we’re saying. Our voice should be consistent, and reflect our personality, our values and beliefs, and who we strive to be as a company. Voice Our voice is what we say - it’s the message we’re communicating. But before we can discuss Procurify’s Voice and Tone, we first need to understand the difference between Voice and Tone. With a defined set of guidelines, we can ensure that we all have the tools we need to make sure we’re (literally) all on the same page.
With such a wide range of communication to cover coming from different people, how do we make sure we sound like we’re all on the same page, and properly representing Procurify’s image? This is where Voice and Tone comes in. From emails, to phone calls, to marketing materials - there are many different types of messages we’re looking to convey. At Procurify, we have many different ways we communicate with our clients.
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